Will always shop at Brooks Brothers for Italian wool suits, dress shirts, and ties being a global co

Brooks Brothers opened it's doors on April 7, 1818 in New York City. The small family mom and pop shop has grown into a global brand. America’s oldest original clothing brand turns 202. Brooks Brothers retails the brand in India. The first Brooks Brothers store opened seven years ago in New Delhi, India. There are presently 10 Brooks Brothers stores in India and more stores will be built in the future. India's economy is booming. In Greenwich, Connecticut I'm confronted with an array of dress shirts, now available in about 1,000 varieties. While the Brooks Brothers brand offers the whole range of menswear, dress shirts account for about 30% of sales in the US. The number of dress shirts is higher in India, at 45%. In keeping with contemporary trends and a younger, more silhouette-conscious clientele, dress shirts for men come in four fits: the Traditional, the Madison, the Regent, and the Milano. Priced from $80-$250 (In India, the dress shirts range from Rs 6,990-9,990). If the prices appear surprising, it’s because the brand has always believed it’s “not for the rich but for the successful". The dress shirts in India are monogrammed on the shop floor for a small fee—a feature that is available gratis in the Brooks Brothers India stores. I'm very happy that the Bollywood film celebrities are buying and wearing the Brooks Brothers suits, dress shirts, and ties in India. Television and film casting offices in US and India should be impressed when actors dress preppy in Brooks Brothers outfits playing the Attorney, Investment Banker, CEO, Businessman, Stock Trader, Detective, FBI Agent.

-Rajeev Pahuja